Phil,
I can see the exact same thing as you, but this is done this way by design.
In CCSv5.5 the selection of the type of file was done by the file extension (.dat for TI formatted data, .out for COFF files or anything else for Raw data including binary files). The PC was never set in any circumstances.
In CCSv6, the binary selection allows you to load a binary file and automatically sets the PC as the entry point. This is very useful for baremetal and microcontroller applications.
If you select TI Raw Data, the .bin file can be loaded without the PC preset.
Hope this helps,
Rafael