Hi Guy,
You need to start the debugger. It is how you achieve communication with the target via CCS. If you want to simplest way to load the program on to the target, I suggest looking at loadti. It is a command line utility that you can use to quickly load (and run) programs on to the target. By default it will run the program after load but you can disable that be using the -l option (load only):
http://processors.wiki.ti.com/index.php/Loadti
Thanks
ki